Adverstising

What is the company?Sony Playsation
Who is the target audience:gamers, male sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?action, humor
How were camera shots and editing used to enhance the message?quick cuts
What is the slogan/message for the company?live in your world, play in ours
Was the message effective? Why or why not?
yes it was entertaining

What is the company?budwieser
Who is the target audience:anyone over 21
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor
How were camera shots and editing used to enhance the message?istant replay
What is the slogan/message for the company?budweiser
Was the message effective? Why or why not?
yes, it was funny

What is the company?chrystler
Who is the target audience:females
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity
How were camera shots and editing used to enhance the message?extreme close ups
What is the slogan/message for the company?drive and love
Was the message effective? Why or why not?
yes it was a very elegant car.

What is the company?pepsi
Who is the target audience:reality tv show viewers, 20-50 year olds
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity
How were camera shots and editing used to enhance the message?close ups, editing
What is the slogan/message for the company?its a twist on a great thing
Was the message effective? Why or why not?
no, it was confusing

What is the company?FedEx
Who is the target audience:fedex users, 20-50 year olds
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor
How were camera shots and editing used to enhance the message?flashback
What is the slogan/message for the company?we deleiver, no matter what
Was the message effective? Why or why not?
yes, it was entertaining

What is the company?dodge
Who is the target audience:men
What persuasive method used (humor, action, celebrity, human interest, etc.)?action, humor
How were camera shots and editing used to enhance the message?shaky
What is the slogan/message for the company?grab life by the horns
Was the message effective? Why or why not?
yes, guys want to buy it

What is the company?gatorade
Who is the target audience:athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity
How were camera shots and editing used to enhance the message?wide shots
What is the slogan/message for the company?is it in you
Was the message effective? Why or why not?
yes, sports fans want to be like him

What is the company?sports center
Who is the target audience:people that watch sports center
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity
How were camera shots and editing used to enhance the message?close up
What is the slogan/message for the company?this is sports center
Was the message effective? Why or why not?
no, it was confusing and boring

What is the company?h&r block
Who is the target audience:adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?celebrity, humor
How were camera shots and editing used to enhance the message?quick cuts
What is the slogan/message for the company?double check
Was the message effective? Why or why not?
yes, it was entertaining

What is the company?bud light
Who is the target audience:21 and over
What persuasive method used (humor, action, celebrity, human interest, etc.)?humor
How were camera shots and editing used to enhance the message?wide shots
What is the slogan/message for the company?bud light
Was the message effective? Why or why not?
yes it was funny

video link

http://www.youtube.com/watch?v=AhT08Nyrvg8

Camera Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
Camera
Tape
Tripod
Microphone
Headphone
Power
Light source

• Shooting into a light source = silhouette

Button to adjust = backlight buttom (dims the background light)

• Where do you want your light source? behind you

• On what object should you focus the camera? nose.

• No tripod= bad.

• Date and Time= permanently recorded on your tape. dont ever do that.

• What's the difference between SP/EP? SP= standard play. EP= extended play.

• Camera shoots in _SP_.

• Pre-Roll- 2-3 seconds before you start your interview.

• Post-Roll- 2-3 seconds after you end your interview.

CAMERA SHOTS:

***BACKGROUND: dynamic = has depth, not plain. interviewee is at least 6-8 feet from a wall. interviewee is the shot.

• 1 Shot= middle of the chest to above the head.

• 1 Shot with graphic= a one shot panned to the side to make room for a graphic.

• 2 Shot= 2 people ( show only )

• CU- close up

• MS- medium shot.

• LS- long shot

• ECU- extreme close up.

• Rule of thirds- imaginary lines are drawn dividing image into thirds

CAMERA MOVEMENTS:
• Tilt- moving the camera lens higher or lower.

• Pan- moving the camera left and/or right.

• Zoom- getting closer or father away (focal length) from your subject matter.
• Dolly- camera that psychically moves following live action.

LIGHTS
• Key- the bright light that shines on the subject (brightest light)

• Fill- fills in the shadows.

• Back- separates a person from the background.

MICROPHONES:
• Unidirectional- microphone goes in one direction.
• Omnidirectional- every direction. used in cameras.
• Cardiod- unidirectional with a little more width. what most of the studio microphones are.
• Lav/Lapel Microphone-clip on.
• Boom Microphone- on a pole that can be dropped into an area to get sound. unidirectional/cardiod.